Icons as strategy visuals
Employing his distinctive style, Till Lauer created variations on a single icon to visualize the Forum case study. Business leaders selected from his collection of black and white sketches and added their own ideas.
The result: a “taster” GIF to remind us of the in-person conversation.
We increasingly use simple animations to gain and keep attention. Such icons – similar to stickers, emoticons, and emojis – help us create and share meaning.
Have you noticed that Millennials often plaster their laptops with stickers? There’s a good reason why.
Both static and moving images reinforce our stories, make it easier to bring a human touch to our communication – and become iconic in our cultures.
About the artist
Till Lauer specializes in editorial illustration. His work has appeared in a wide range of international publications including The Economist, The New Yorker and the Neue Zuercher Zeitung.